Kwality Wall’s
Published April 17th, 2008 in UncategorizedKwality Wall’s is a major producer and distributor of ice cream and other dessert products in India. It is a company of Hindustan Lever Limited, the arm of Unilever in India, and is an extension of the Wall’s ice cream brand of Great Britain.
Kwality, the original Indian company, was founded in 1956, and was the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale. In 1995, in view of the growth potential of the frozen confections market, Kwality entered into an agreement with Lever, and has since been known by its current umbrella name. At the same time, other brands acquired by Hindustan Lever, such as Gaylord-Milkfood, were phased out in favor of promoting the Kwality Wall’s brand. This arrangement allows for local production and sale of Wall’s products that are popular in its home market, such as the Cornetto cone, and to create local variations on others, such as the Feast Jaljeera Blast.
External link
- Hindustan Lever Limited Kwality Wall’s website
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